Marketing

This is part of a short series of articles about Hersheypark’s viral marketing campaigns in 2007 and 2010-2011. To read more about their viral marketing games, click here. The history of the Nantimi game I’ve written below is partly thanks to a detailed section about the Nantimi game on the Wikipedia article about Fahrenheit.  The …

Nantimi, Inc. Read More »

Since 2007, Hersheypark has done a number of online marketing games to promote new attractions. Typically these games have teased and given clues about whatever new ride(s) were to be installed for the following season. A notable exception is the game promoting Skyrush; that game began in October 2010, nearly two years before the roller …

Hersheypark Viral Marketing Games Read More »